Live via HRTV, Keeneland.com and Facebook

Amy Gregory
Keeneland Association Inc.

LEXINGTON, Ky. – Keeneland will offer multimedia coverage via broadcast, social media, web and print of its 2010 September Yearling Sale, to be held Sunday, Sept.12 through Sunday, Sept. 26.

Keeneland Broadcast Services and HRTV will partner to provide live coverage of the opening two evening sessions of the sale, Sept. 12-13, beginning at 7 p.m. ET.

Those days, horsemen and fans can also follow the sale via www.keeneland.com and social media outlets as Keeneland expands its coverage to offer live streaming on Facebook coupled with updates and video links on Twitter. Another new feature this September will be sales barn notes, which Keeneland will issue daily from Friday, Sept. 10 through Friday, Sept. 17, and post on its social media sites.

As usual, Keeneland will stream the entire 14-day sale on www.keeneland.com.

Jill Byrne and Caton Bredar will track all the action of the opening nights for HRTV – breaking news as top horses sell, previewing prominent hips, interviewing buyers and consignors, analyzing the market with industry experts, and offering color commentary. 

Coverage will be up-linked both days through Roberts Communications Network and available on Kentucky racetrack decoders. RCN commercial locations interested in receiving the broadcast should call (702) 227-7590, option 2.

HRTV also will air Keeneland’s 2010 September Sale Preview Show, a 30-minute program featuring several outstanding sale prospects, on Saturday, Sept. 4, at 9:30 p.m. ET. The show will be re-broadcast on Sunday, Sept. 5, at 12 a.m., 7 a.m. and 12 p.m. ET.  For additional airings of the Preview Show, check www.hrtv.com for dates and times.

Keeneland has cataloged 4,857 yearlings by the world’s most sought-after established and young sires for its 2010 September Sale. Catalogs are available at www.keeneland.com.